Brazilian Hair Studio · Est. 1999
Bringing out the best in you
Founded by Mirela de Bem — 29+ years of Brazilian beauty expertise, now in Fort Myers.
Our philosophy is simple: understand each client and create a look that enhances her natural beauty.
Brazilian Hair Studio was founded by Mirela de Bem after building a successful beauty career and four salons in southern Brazil. Today our Fort Myers location brings that experience, Brazilian technique and a personal approach to every client.
From Içarato Fort Myers
1999
Cabelos e Formas — Içara
Cabelos e Formas began operations in Içara, Brazil, with a team of 5 employees offering comprehensive beauty salon services. This was the foundation of what would become a reference in hair transformation and bridal beauty.
2009
Cabelos e Formas by Mirela — Criciúma
A second location opened in downtown Criciúma with 14 professionals. This unit specialized in bridal services and pioneered the "Day of the Bride" concept in the city, becoming a recognized reference for wedding preparations. Over the years, the company has served more than 2,000 brides.
2011
Cabelos e Formas by Sil — Criciúma
A third location opened in Criciúma, integrating both hair services and barbershop offerings with a team of 16 professionals — including hairdressers, barbers, manicurists, masseurs, receptionists, and salon managers.
2021
Cabelos e Formas Centro — Criciúma
Another Criciúma location opened, operating with a team of 12 professionals across salon management, reception, hair styling, manicure, beauty, and massage services. That year, the four units together served 23,006 clients, including 4,299 new clients, with 54 professionals across all locations.
- clients served
- 23,006
- new clients in 2021
- 4,299
- professionals
- 54
2021 — across all four units
Ready to transform? Get in touch and book your appointment.